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Teen Solutions, Mill Valley

BACKGROUND
Teen Solutions is a psychotherapy practice that specializes in counseling teens and families in Marin. It was started in 2005 by Richard and Lorraine Platt who are Licensed Marriage and Family Therapists in Mill Valley. They teach families how to communicate more effectively and coach parents to provide safety and direction to their adolescent. Richard Platt mentors boys and young men while Lorraine Platt mentors girls and young women to develop into healthy adults.

CHALLENGES
When Richard and Lorraine started working with Business Advisor Tina Eastman in January 2011, they needed administrative help since they were serving their clients directly and working on the business as well. This included: marketing, web design, and accounting, to name a few. Another challenge was learning how to reach their ideal clients so they could serve their desired population and increase their revenue, which decreased in 2009 & 2010.

ACTIONS
Tina helped Richard and Lorraine create an annual business plan to clarify their goals and financial projections. They established the strategies for increasing revenue and reaching their ideal clients with Tina’s support and direction. They developed new marketing materials and hired someone through Elance to update their web site after receiving an extensive web site audit from Janet Wentworth at the SBDC. They made most of the changes suggested to their web site. The web site was enhanced to build credibility and trust with visitors in order to improve the number of phone calls from parents. They also hired an expert from Trumpet Local Media to optimize their web site so Marin families could easily find them. Finally, they hired a videographer to film a video for the Home Page of their web site, web site www.teensolutionsmarin.com

RESULTS
Through hiring the extra help they needed and focusing on their marketing strategies, Richard and Lorraine increased the revenue of Teen Solutions by 41%. Because they received the behind-the-scenes support they required to succeed, they were able to focus solely on serving their clients. Richard started his Young Men’s Team again and Lorraine led Girl’s Circles at a local private school. Both Richard and Lorraine volunteered for Challenge Day at Mill Valley Middle School so they could give back to their community and connect with teens and other mentors. As a direct result of their work with Tina Eastman at the SBDC, they significantly increased their revenue and made a greater contribution.

“Because of Tina’s unwavering support, direction, and enthusiasm for us and our business, we were able to get clear, stay focused, and follow through on the necessary actions that brought our business to the next level of success. We are extremely grateful for this gift and highly recommend the SBDC to any business owner who would like to do the same.” Lorraine Platt, Co-owner of Teen Solutions and Licensed Marriage & Family Therapist

Teen Solutions
Richard & Lorraine Platt
(415) 302-1700
(815) 301-9737
lorraine@teensolutions.info
http://teensolutions.info
311 Miller Avenue, Suite E, Mill Valley, CA 94941-2897