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Drums & Crumbs, San Rafael

“Catering company takes business on the road”

BACKGROUND
Drums & Crumbs is a new mobile restaurant based in the heart of California wine country. Their mission is to bring authentic southern cuisine to Sonoma County and the San Francisco Bay Area. Drums & Crumbs is currently operating as a catering company, but will be purchasing their first food truck in the summer of 2014.

Drums & Crumbs was created when two people who were both born in the South met in New York City and decided to open a food business together in Northern California. Their business is built on a shared love of thoughtful, well-executed food and a shared appreciation for the way good food brings people together.

CHALLENGES
When Rachel and Arthur began working with the SBDC, they were facing a number of challenges common with most start-up businesses. First, they needed to obtain financing for the purchase and construction of their food truck, and they needed guidance on writing a business plan that was appropriate to present to potential lenders. Second, they needed to educate themselves and then implement basic financial operations such as book keeping and cash management, etc. Third, they just needed basic day to day business advice from experienced individuals on how to run a business.

ACTIONS
The SBDC and the Renaissance Center were able to help them resolve all those challenges and enabled them to start their business. The SBDC was able to pair them with a Business Advisor, Steven Smith, who guided them through the lending process, reviewed their business plan and helped with revisions. With his assistance, they were able to obtain the financing needed for the food truck. The SBDC also paired them with a book keeping service, Absolute Numbers, operated by Carolyn Jones who was able to provide clear and easy instructions on how to utilize Quick Books for their daily book keeping operations. Thanks to the assistance of the SBDC, they were able to successfully launch their company. 

RESULTS
Since receiving guidance from the SBDC at Renaissance Marin, they’ve completed a successful kick starter campaign, and were approved for a loan from Opportunity Fund for the purchase of a food truck. In their hunt for more capital, they were also able to acquire a private investment. As a result of receiving funding, they hired four part-time employees, and are advertising in three local magazines. Furthermore, they have been able to cater 36 events since first starting, are working at one farmer’s market, and have established successful pop up café at Renaissance Marin.

“I know we couldn’t have completed our loan application process without [the SBDC’s] assistance. We highly recommend the SBDC to any other new small business owners looking for guidance and advice.”

Drums and Crumbs
CEO: Rachel Hundley and Arthur Chang
San Rafael, CA
Web: http://www.drumsandcrumbs.com
Email: Arthur@drumsandcrumbs.com or Rachel@drumsandcrumbs.com